Tony B’s Steak Chips 

Copywriting & Art Direction: Yiwen Wong, Jess Stevens, Maria Tapia

Video Editor: Yiwen Wong

Challenge:

Create an introductory campaign for a new product on the market.

Insight:

Inspired by Apple’s Think Different Campaign, Tony B’s steak chips simulate a tongue-in-cheek version of a revolutionary new snack, with Tony B the creator as the “crazy” mastermind behind this unique product.